Empowering Rural Women Through Millet-Based Enterprise Development in Krishnagiri
Krishnagiri district, with nearly 45,000 hectares under millet cultivation, holds immense potential for millet-based enterprise development and value addition. As consumer demand for nutritious, traditional, and organic millet products steadily rises across Tamil Nadu and India, the district is strategically positioned to become a hub for millet processing and rural women entrepreneurship. However, despite abundant raw material availability, many farm women face challenges due to limited exposure to scientific processing methods, preservation techniques, shelf-life enhancement practices, branding, packaging, and structured marketing strategies. To bridge this gap, the Krishi Vigyan Kendra, Krishnagiri initiated focused capacity-building programmes aimed at empowering rural women through millet value addition training. The interventions covered preparation of Ready-to-Eat (RTE) and Ready-to-Use (RTU) products, food safety standards, FSSAI licensing procedures, entrepreneurship development, and market linkage strategies. These initiatives were further strengthened through institutional convergence with ICAR – Indian Institute of Millets Research under the Scheduled Caste Sub Plan (SCSP), which supported women entrepreneurs with essential millet processing machinery. One inspiring outcome of this initiative is the success story of Mrs. S. Girija, a 49-year-old farm woman from Mathur block. With education up to the 9th standard and limited income opportunities, she initially earned around Rs. 5,000 per month, struggling to support her family. After undergoing structured millet processing and entrepreneurship training at KVK, she acquired hands-on skills in producing millet health mixes, chapathi mix, dosai mix, adai mix, puttu mix, millet poha, traditional rice varieties, dehydrated food powders, moringa-based products, papads, herbal mixes, and pickles. With an initial investment of just Rs. 5,000, she established her enterprise under the brand name Giri Traditional Shop, securing FSSAI Certification (No. 22424103000090). Supported with destoner, dehuller, and pulveriser machines under the ICAR–IIMR SCSP scheme, her production capacity increased significantly from 20 kg to nearly 300 kg of millet-based products per month. Scientific preservation methods improved product quality and shelf life, strengthening consumer trust and repeat sales. Today, her organic outlet located on the Mathur Highway (Thiruvannamalai NH, Krishnagiri) serves as a recognized center for organic millet products in Tamil Nadu. Through direct marketing and diversified product development, her income has grown remarkably to approximately Rs. 55,000–75,000 per month during 2025–26. Her website (www.giritraditional.com) and direct customer engagement strategies further enhanced business visibility and market reach. Beyond income growth, the enterprise has generated sustainable livelihood opportunities for ten associated women and inspired more than 200 rural women to explore millet-based small-scale business models. Mrs. Girija now serves as a Master Trainer, guiding farmers, FPOs, line departments, and institutions including RRS Paiyur, thereby multiplying the impact of millet value addition training across the district. Her achievements have been recognized by the Krishnagiri District Administration during the 29th Mango Exhibition (Organic Women FPO stall), as well as by institutions such as the Asia International Cultural Organization and the Indian Red Cross Society. With continued mentorship from KVK, she has approached NABARD to establish a dedicated millet marketing hub in Krishnagiri town, aiming to expand women-led agro-enterprises further. This success story clearly demonstrates that women empowerment through millet enterprise development is not merely about income generation—it is about building confidence, leadership, technical competency, and long-term economic resilience. The convergence of scientific training, institutional support, processing infrastructure, and market linkage has created a replicable model for rural women entrepreneurship in millet value addition. Krishnagiri’s experience stands as a scalable and sustainable model for strengthening millet-based livelihoods, promoting organic food enterprises, and transforming rural women into successful agripreneurs across India









