Moringa is one of the most important commercial crops cultivated in Krishnagiri district due to its favourable climatic conditions and high consumer demand. The district has enormous production potential, and many farmers cultivate moringa organically in their fields. However, during peak harvesting seasons, farmers often face severe price fluctuations and market glut, resulting in reduced income and wastage of moringa leaves and pods. Lack of awareness on scientific post-harvest management, preservation technologies, value addition, packaging, and marketing further affects the profitability of moringa cultivation Need for the Intervention: To address these challenges and empower rural women through entrepreneurship development, Krishi Vigyan Kendra (KVK), Krishnagiri conducted an Entrepreneurship Development Programme (EDP) on “Export Oriented Moringa Products” for Self Help Group (SHG) women of Mathur block. The training programme aimed to create sustainable livelihood opportunities for rural women by promoting value addition and export-oriented moringa products. Scope for Export-Oriented Moringa Products: The training programme focused on transforming traditional moringa cultivation into a profitable agribusiness model. SHG women were sensitized on the global demand for moringa products, especially in international markets where moringa-based health foods and nutraceutical products are gaining popularity due to their high nutritional and medicinal value. Export-Oriented Value-Added Moringa Products: During the training programme, the SHG women learned that instead of selling raw moringa produce alone, entrepreneurs can generate higher income through value addition and scientific processing. Various export-oriented moringa by-products with high market demand were demonstrated and explained during the training. Moringa Leaf Powder: Moringa leaf powder is one of the most popular export products. It is widely used as a nutritional supplement in health drinks, capsules, bakery products, smoothies, and herbal formulations due to its rich nutrient and antioxidant content. Moringa Tea: Dried moringa leaves are processed into herbal tea products that are highly preferred by health-conscious consumers across international markets. Moringa Capsules and Tablets: Pharmaceutical and nutraceutical industries utilize moringa powder for preparation of capsules and tablets as immunity boosters and nutritional supplements. Moringa Oil (Ben Oil): Oil extracted from moringa seeds, popularly known as Ben Oil, has high demand in cosmetic, skincare, and pharmaceutical industries because of its moisturizing and antioxidant properties Moringa-Based Food Products: The participants were also trained on preparation of several Ready-to-Eat (RTE) and Ready-to-Use (RTU) moringa food products such as: Instant food mixes using moringa: The women also gained exposure to innovative moringa products including noodles, pasta, energy bars, chocolates, and confectionery products which have increasing demand in both domestic and export markets. Background of the Beneficiary: One of the successful beneficiaries of this intervention is Mrs. Deepalakshmi, aged 39, wife of Mr. Ilavarasan from Mathur village. She studied up to 11th standard and belongs to a socially and economically weaker section. Living in a remote village with limited livelihood opportunities, she struggled to support her family and educate her children. She owned only 5 cents of land where more than 100 organically grown moringa trees were cultivated. Despite having good production, the moringa leaves and pods often fetched very low prices in the market, and a significant quantity went waste during surplus production periods. Participation in Entrepreneurship Development Programme: Realizing the need for additional income generation, Mrs. Deepalakshmi approached KVK, Krishnagiri and attended the Entrepreneurship Development Programme on moringa processing and value addition technologies. Through the seven-day intensive EDP training, she gained technical knowledge and practical skills on scientific processing methods, preservation techniques, hygienic preparation, packaging, branding, and marketing of export-oriented moringa products. Capacity Building and Skill Training: During the training, SHG women were educated on the nutritive importance of moringa and trained in scientific processing techniques including blanching and dehydration of moringa leaves. Hands-on training was provided on the preparation of various value-added products such as moringa leaf pickle, dehydrated moringa leaf powder, moringa cookies, moringa ladoo, instant food mixes using moringa, moringa soup mix, moringa chutney mix, moringa health mix, and extraction of ben oil from moringa seeds. Entrepreneurship and Marketing Support: Apart from product preparation, the participants were also trained on entrepreneurship aspects including branding, packaging, labeling, licensing, FSSAI registration, quality maintenance, marketing strategies, and consumer preference analysis. The programme helped the women understand the importance of hygienic processing and attractive packaging to compete in domestic and export markets. Establishment of Enterprise: With the support and technical guidance of KVK, Mrs. Deepalakshmi successfully established her own moringa-based enterprise under the brand name “Giri Foods” with FSSAI Registration No. 22424103000090. She started producing a variety of Ready-to-Eat (RTE) and Ready-to-Use (RTU) moringa products including moringa soup mix, moringa health mix, moringa chutney mix, moringa leaf powder, moringa rice mix, moringa adai mix, and moringa rasam mix. Economic Impact and Livelihood Improvement: The intervention created a remarkable transformation in her livelihood. Through regular production and marketing of moringa-based food products, she currently earns an income of approximately Rs. 25,000 per month. This additional income significantly improved the economic condition of her family and enabled her to meet household and educational expenses more confidently. Her products gained good consumer acceptance due to their nutritional value, quality, and taste. Women Empowerment through Entrepreneurship: The success of Mrs. Deepalakshmi clearly demonstrates how scientific training, skill development, and institutional support can empower rural women to become successful entrepreneurs. The intervention not only enhanced income generation but also strengthened women’s self-confidence, decision-making ability, and social status within the community. Importance of Institutional and CSR Support: Such entrepreneurship development programmes play a vital role in reducing post-harvest losses, promoting value addition, generating rural employment, and encouraging sustainable agriculture. Supporting women-led enterprises in moringa processing can create long-term livelihood opportunities and strengthen the rural economy. Way Forward: CSR organizations, developmental agencies, and stakeholders can play a major role in scaling up such initiatives by supporting training programmes, processing infrastructure, branding facilities, and market linkages for rural women entrepreneurs. Investment in women-centric agribusiness models not only promotes economic empowerment but also contributes towards inclusive rural development and sustainable livelihood security. In conclusion, The success story of “Giri Foods” stands as an inspiring example of how a small

Have you ever wondered why commercial gourd farmers get such long, straight and high-quality vegetables? The secret isn’t just seeds-it’s Pandal Cultivation.  Instead of leaving vines to creep on the ground, a pandal system (trellis/bower) provides overhead support allowing the fruit to hang. This simple shift from horizontal to vertical farming reduces diseases, improves quality and doubles your harvest.  1. What is Pandal Vegetable Cultivation? A Pandal is a raised structure, often called an arbor or bower built about 6–7 feet high using poles (concrete, iron or bamboo) and wire mesh. The vine vegetables grow upward, trailing across this net-like canopy.  2. Best Crops for Pandal Farming Pandals are ideal for heavy creepers like  3. Key Advantages of Pandal System 4. How to Set Up a Pandal Structure There are two main types: Permanent and Semi-permanent.  Steps for Installation: 5. Essential Management Practices 6. Economics and Subsidies While the initial investment for a permanent pandal is high (roughly Rs. 4-5 Lakh/ha) the long-term profits are significant.  Government Support: Provides up to 50% subsidy for establishing permanent pandals.   7. Success Story Mr.Varadhan, farmer in Thiruvannamalai increased his net income to Rs. 38,500 per acre by switching to a trellised pandal system from just 7-8 tonnes per acre to 15 tonnes per acre.  Conclusion Pandal cultivation is a game-changer for small and marginal farmers looking to maximize their returns. By converting to a vertical system, you can produce premium quality vegetables that fetch a better price in the market.

Water is one of the most critical inputs in agriculture, directly influencing crop growth, productivity, and sustainability. In regions like Krishnagiri district, where rainfall is often uncertain and water resources are limited, adopting proper irrigation practices becomes essential. Efficient water management not only ensures better crop yield but also conserves precious natural resources for future generations Traditionally, farmers have relied on conventional irrigation methods such as flood irrigation. While this method is simple and widely practiced, it often leads to excessive water usage, nutrient loss, and soil degradation. In contrast, modern irrigation techniques like drip irrigation and sprinkler irrigation help deliver water directly to the root zone of crops in a controlled manner. This ensures that plants receive the required amount of moisture without wastage, ultimately improving water use efficiency Proper irrigation scheduling is equally important as the method of irrigation. Farmers should irrigate crops based on their growth stages, soil type, and climatic conditions rather than following a fixed routine. Over-irrigation can lead to waterlogging, root diseases, and nutrient leaching, whereas under-irrigation can stress plants and reduce yield. Therefore, understanding the water requirement of each crop at different stages is crucial for maximizing productivity Another important aspect is soil moisture conservation. Practices such as mulching, use of organic matter, and conservation tillage help retain soil moisture and reduce evaporation losses. These methods not only support efficient irrigation but also improve soil health and fertility over time. Incorporating organic inputs like farmyard manure, compost, and bio-inputs further enhances the soil’s water-holding capacity In recent years, the integration of technology in irrigation has shown promising results. Soil moisture sensors, automated irrigation systems, and weather-based irrigation advisories enable farmers to make informed decisions. These technologies ensure precise water application, reduce labor, and improve overall farm efficiency. Government schemes and agricultural institutions are also promoting micro-irrigation systems by providing subsidies and technical support to farmers An equally important aspect of irrigation is the source of energy used for pumping water. In many rural areas, farmers depend on diesel engines or electric pumps, which increase operational costs and contribute to environmental pollution. Adopting solar-powered irrigation systems is a sustainable and cost-effective solution for the long run. Solar pumps harness energy from sunlight, which is freely available, renewable, and environmentally friendly. Once installed, they significantly reduce recurring fuel or electricity expenses and ensure uninterrupted water supply, especially in remote areas with unreliable power Ultimately, proper irrigation is not just about applying water to crops; it is about applying the right amount of water at the right time using the right method, supported by sustainable energy sources. By adopting scientific irrigation practices along with solar-powered pumping systems, farmers can achieve higher yields, reduce input costs, and ensure environmentally sustainable agriculture. In conclusion, promoting awareness and adoption of proper irrigation techniques along with renewable energy solutions is essential for enhancing agricultural productivity and ensuring food security. With the combined efforts of farmers, researchers, and institutions, efficient water and energy management can transform agriculture into a more resilient, eco-friendly, and profitable venture

If you take a walk around the irrigation tanks of Thiruvannamalai district between May and August, you will notice a quiet but steady rhythm of activity. Coracles glide across the water, nets are cast, and by evening, baskets of Catla and Rohu make their way to local markets. This is the season when fish farming comes alive here, bringing with it not just protein but livelihoods for dozens of families. However, like any agricultural pursuit, the story of a fish farmer in this region is a mix of seasonal hope and persistent challenges. Here is a look at the current livelihood status based on recent developments and on-ground realities. The Seasonal Cycle: How the “Tank Fishing” Model Works In villages like Azhinjalpattu and Edapalayam, fish farming is not a year-round activity but a well-orchestrated seasonal one. The season typically runs from May to August. Why these months? Fishermen and officials point to three reasons: the gradual reduction of heat, the rise in water levels due to the southwest monsoon, and lower evaporation rates which maintain adequate oxygen levels in the water. The Operational Scale: For the fishermen involved, this translates to daily wages. It isn’t a get-rich-quick scheme, but it provides a reliable source of income during the monsoon break from agricultural labor. The Economics: Profit Margins and Success Stories To understand the potential of this sector, one doesn’t need to look at government data but at farmers like Arumugam from Pudumallavadi village (near Thiruvannamalai). He represents the entrepreneurial face of aquaculture in the district. Arumugam switched from running a timber saw mill back to composite fish farming after facing power cut issues. His model is different from the tank fishing model; he uses private ponds. Here is the math he shared regarding his one-acre pond. Particulars Amount (Rs.) Total Fish Yield (approx 3 tons) 4,50,000 Total Expenditure (Feed, Fingerlings, Labor) 1,00,000 Net Profit (Direct Selling to Customers) 3,50,000 However, Arumugam notes a crucial pain point: Marketing margins. If he sends his fish to the wholesale market, middlemen and transport costs cut his profit down to roughly 2 lakhs. Selling directly from the pond (“Lafa” or net cages) allows him to keep the fish alive and command a better price of 150-180 per kg  Government Support and Institutional Help The livelihood of these farmers is heavily supported by a network of government and research bodies. It is not just about giving out fish seed; it is about providing the tools to fish. In September 2025, the ICAR-Central Inland Fisheries Research Institute (CIFRI) organized a sensitization program specifically for Scheduled Caste fishers along the Thenpennai River in Tiruvannamalai. During this event, coracles were distributed to five fishers to strengthen their fishing practices  Similarly, the Krishi Vigyan Kendra (KVK) in Thiruvannamalai is very active. In 2025 alone, they distributed five coracles, three deep freezer boxes, 50 ice box and two mobile carts to cooperative societies. The deep freezers and carts are a game-changer they allow fishermen to store their catch without spoilage and sell value-added products (like fish cutlets or soup powder) directly in villages, increasing their profit margins. Beyond Selling Fish: The Shift to Value Addition A fascinating development in the district is the move from merely selling raw fish to value addition. Recognizing that tribal and rural women need livelihood options, KVK Thiruvannamalai conducted training programs in areas like Thandarampattu. Women are being trained to convert the day’s catch into: This serves a dual purpose: it reduces post-harvest losses (since fresh fish spoil quickly without widespread cold storage) and allows families to earn more by selling ready-to-cook products. The Final Verdict The livelihood status of fish farmers in Thiruvannamalai district can be described as “Subsistence Plus.”

Nestled in the shadows of the sacred Annamalai Mountain, Thiruvannamalai district in Tamil Nadu is emerging as a beacon of hope in the fight against climate change. Known globally as a spiritual hub, the district is now gaining recognition for its pragmatic and community-driven approach to environmental sustainability. Facing the harsh realities of a semi-arid climate, characterized by hot summers and variable rainfall, the region has turned necessity into innovation, implementing a robust suite of climate resilience projects that offer a blueprint for other rural areas. At the heart of this transformation is the Krishi Vigyan Kendra (KVK), Thiruvannamalai. Established in 1991 and functioning under the Tamil Nadu Board of Rural Development, this farm science center has been the backbone of the district’s agricultural adaptation efforts for over three decades. As the grassroots-level institution of the Indian Council of Agricultural Research (ICAR), KVK Thiruvannamalai doesn’t just advise from a distance; it works directly with farmers, testing location-specific technologies and conducting vital training programs that bridge the gap between scientific research and practical application. The Foundation: Water Conservation and Harvesting At the heart of Thiruvannamalai’s resilience strategy lies a singular focus on water. The district, which falls under the hot semi-arid eco-region with red loamy soils, has historically faced water scarcity. However, a paradigm shift occurred with the large-scale implementation of the Mahatma Gandhi National Rural Employment Guarantee Scheme (MGNREGS). In a record-breaking initiative in September 2021, the district created 1,121 farm ponds in just 30 days. Each pond is designed to hold approximately 3.6 lakh litres of water, creating a massive potential storage capacity aimed at recharging groundwater and ensuring water availability for the rest of the year. KVK Thiruvannamalai has complemented these efforts by empowering farmers with the knowledge to manage their soil and water resources scientifically. Through its Soil, Water, and Plant Testing Laboratory, established in 2005, the KVK provides affordable diagnostic services to the farming community. For a nominal fee, farmers can get their soil and water analyzed to receive precise fertilizer and irrigation recommendations. This service, which has already benefited over 8,200 farmers, helps prevent the overuse of fertilizers and ensures that every drop of water is used efficiently. During the World Soil Day celebration in December 2025, the KVK further demonstrated this commitment by organizing a camp at Modaiyur village, where 52 farmers had their soil and water samples analyzed and were given tailored advice on soil fertility management. Farming for the Future: Innovations in Agriculture With water security being addressed, the district is transforming its agricultural practices to adapt to changing climatic conditions. KVK Thiruvannamalai has been a pioneer in promoting natural and organic farming as a core strategy for building long-term resilience. One of its key mandates is to enhance soil fertility and produce quality agricultural produce through chemical-free methods. This focus is backed by rigorous scientific research conducted in the district. In collaboration with the Centre of Excellence in Millets at Athiyandal, the KVK has conducted extensive field experiments to identify the most effective organic nutrient sources. A landmark study over three seasons demonstrated that applying Farm Yard Manure (FYM) along with in-situ green manuring, combined with a foliar spray of Panchakavya (a traditional organic concoction), significantly boosted the yield and profitability of finger millet . This research provides farmers with a ready-to-use, low-cost toolkit for transitioning to organic farming while maintaining productivity. The KVK is also actively involved in promoting high-yielding, climate-resilient crop varieties. Their Front Line Demonstrations (FLDs) are conducted directly in farmers’ fields to showcase the potential of improved technologies. Recent research from the region has also led to the development of CoC 25, a new sugarcane variety that is early-maturing, high-yielding, and resistant to red rot disease, a major threat in the region. This variety is a testament to the kind of location-specific innovation that is helping farmers reduce crop loss and adapt to changing disease patterns. Community-Led Green Initiatives The resilience movement in Thiruvannamalai is deeply rooted in community participation, and KVK has played a pivotal role in mobilizing this community. The KVK organizes training programs for farmers, farm women, and rural youth, helping them develop skills and entrepreneurial abilities in collaboration with other stakeholders . It also facilitates the formation of Farmers’ Clubs and Producer Companies, enabling farmers to band together for better technological adoption and collective marketing . This community engagement is perhaps best exemplified by the Palm Tree Plantation initiative under the Green Tamil Nadu Mission. The KVK, in coordination with the Department of Agriculture and local schools, organized the planting of an astounding 8,355 Palmyrah seeds across ten villages, including Kilnelli and Vembakkam. Beyond the planting, the initiative served an educational purpose, facilitating exposure visits for school students to the KVK, thereby sowing the seeds of environmental stewardship in the next generation. These activities, alongside the growing popularity of natural farmers’ markets and eco-tourism around attractions like the Arunachala trek, highlight how ecology and economy are being woven together for a sustainable future. A Roadmap for the Future The efforts in Thiruvannamalai, spearheaded by institutions like KVK and supported by local communities, have caught the attention of policymakers. The state government has included Thiruvannamalai in a World Bank-assisted Tamil Nadu Climate Resilient Urban Development Program. A dedicated climate action plan is being prepared for the municipality to address urban heat islands, improve water supply resilience, and enhance energy efficiency. The success here lies in convergence—the seamless collaboration between government schemes like MGNREGS, the scientific rigor of institutions like the KVK and the M.S.Swaminathan Research Foundation (MSSRF), and the active participation of local communities. As Thiruvannamalai continues to balance urbanization with ecological preservation, it stands as a testament to the fact that with leadership, collaboration, and a deep understanding of local ecology, climate resilience is not just a goal but a reachable reality.

Agriculture is the backbone of rural livelihoods in Krishnagiri district. The district is predominantly characterized by dryland farming conditions, erratic rainfall, and small and marginal farmers who depend largely on agriculture for their income. To ensure sustainability and improve farm productivity, it is essential to promote innovative and farmer-friendly technologies that are both cost-effective and environmentally safe. Along with the recommended technologies from research institutions, several unlisted or locally adapted technologies are emerging that help farmers improve productivity and resilience. Institutions such as ICAR and Krishi Vigyan Kendra play a vital role in identifying, refining, and disseminating such practical technologies among farmers. These technologies are often simple, affordable, and suitable for the local agro-climatic conditions of the district. Importance of Unlisted Technologies Unlisted technologies are innovative practices or locally developed methods that are not yet widely included in formal agricultural recommendations but have proven beneficial at the field level. These technologies usually arise from farmers’ experience, local knowledge, or field-level experimentation. When properly validated and promoted, they can significantly contribute to sustainable agriculture. Low-Cost Organic Bio-Input Preparation One of the important sustainable practices gaining popularity among farmers is the preparation of organic bio-inputs using locally available resources. Farmers in the district are increasingly preparing bio-inputs such as Panchagavya and Jeevamrutham using cow dung, cow urine, jaggery, pulse flour, and other natural ingredients. These preparations help improve soil microbial activity, enhance crop growth, and reduce the dependency on chemical fertilizers. Small Farm Mechanization for Labour Saving Labour shortage during peak agricultural operations is a common challenge faced by farmers. Introducing small-scale farm mechanization technologies can help address this issue. Equipment such as groundnut seed drills, weeders, and groundnut stripper machines significantly reduce labour requirements and increase operational efficiency. These machines are particularly useful for small and marginal farmers who cultivate crops like groundnut, millets, and pulses. On-Farm Composting and Waste Recycling Another promising practice is the recycling of farm residues through composting and vermicomposting. Farmers can convert crop residues, animal waste, and kitchen waste into nutrient-rich organic manure. This not only improves soil fertility but also reduces waste and promotes a circular farming system Fodder Cultivation for Integrated Farming Livestock plays a major role in sustaining farm households. Cultivating perennial fodder crops such as Hedge Lucerne and Agathi helps ensure year-round availability of nutritious feed for cattle. Healthy livestock in turn provide valuable inputs such as cow dung and urine, which are essential for preparing organic fertilizers and bio-pesticides. Water Conservation and Soil Health Management Since Krishnagiri is a drought-prone district, efficient water management practices are essential. Farmers are increasingly adopting mulching, farm ponds, and contour bunding to conserve soil moisture and reduce water loss. These practices improve water use efficiency and enhance crop productivity even under limited rainfall conditions. Value Addition and Income Generation Apart from crop production, value addition to agricultural produce is an important strategy for improving farmers’ income. Training rural women and farmer groups in preparing value-added products from millets, fruits, and other local produce can create additional livelihood opportunities. Such initiatives also encourage entrepreneurship among rural communities. Conclusion Sustainable agriculture requires a combination of scientific knowledge, farmer innovations, and locally adapted technologies. Promoting unlisted technologies that are practical, eco-friendly, and cost-effective can significantly benefit farmers in Krishnagiri district. With proper support from research institutions, extension agencies, and development organizations, these technologies can help strengthen rural livelihoods while conserving natural resources.Encouraging farmers to adopt such innovative practices will not only improve productivity but also pave the way for a resilient and sustainable agricultural system in the region.

How the “Wonder Nut” VRI 10 is Elevating Farmers’ Standard of Living In the unpredictable world of agriculture, a single seed variety can sometimes be the difference between struggle and stability. For groundnut farmers, particularly in rainfed regions like Tamil Nadu, the release of the VRI 10  variety by Tamil Nadu Agricultural University (TNAU) has been nothing short of a game-changer. But how exactly does a new groundnut variety translate to a better life for a farmer? It’s not just about more peanuts; it’s about economics, timing, and resilience. Here is how VRI 10 is directly improving the standard of living for the farming community. 1. The Yield Jump: More Crop Per Drop The most immediate impact of VRI 10 is the massive increase in productivity. 2. The “Short Duration” Advantage Time is money in farming. VRI 10 is a short-duration variety, maturing in just 90–95 days. 3. Cutting Costs on Chemicals One of the biggest drains on a farmer’s wallet is pest and disease management. VRI 10 was bred with built-in defenses. 4. Dual Income: The Livestock Lifeline In rural households, cows and goats are the “savings account.” Groundnut isn’t just grown for the nut; the plant residue (haulm) is premium fodder for animals. 5. Marketability and Consumer Preference You can grow the best crop, but it has to sell. Summary: The Economic Ripple Effect Feature VRI 10 Advantage Impact on Living Standard Yield ~2,500 kg/ha Higher gross income. Duration 90-95 Days Saves water; enables extra crop cycles. Risk Moderate Resistance Reduced risk of total crop failure. Profit High Net Returns Money for education, housing, and savings. The Verdict: VRI 10 improves the standard of living not just by increasing income, but by reducing risk. By requiring fewer chemical inputs and less water while providing valuable cattle feed, it stabilizes the fragile economy of the small farmer.

Krishnagiri district, with nearly 45,000 hectares under millet cultivation, holds immense potential for millet-based enterprise development and value addition. As consumer demand for nutritious, traditional, and organic millet products steadily rises across Tamil Nadu and India, the district is strategically positioned to become a hub for millet processing and rural women entrepreneurship. However, despite abundant raw material availability, many farm women face challenges due to limited exposure to scientific processing methods, preservation techniques, shelf-life enhancement practices, branding, packaging, and structured marketing strategies. To bridge this gap, the Krishi Vigyan Kendra, Krishnagiri initiated focused capacity-building programmes aimed at empowering rural women through millet value addition training. The interventions covered preparation of Ready-to-Eat (RTE) and Ready-to-Use (RTU) products, food safety standards, FSSAI licensing procedures, entrepreneurship development, and market linkage strategies. These initiatives were further strengthened through institutional convergence with ICAR – Indian Institute of Millets Research under the Scheduled Caste Sub Plan (SCSP), which supported women entrepreneurs with essential millet processing machinery. One inspiring outcome of this initiative is the success story of Mrs. S. Girija, a 49-year-old farm woman from Mathur block. With education up to the 9th standard and limited income opportunities, she initially earned around Rs. 5,000 per month, struggling to support her family. After undergoing structured millet processing and entrepreneurship training at KVK, she acquired hands-on skills in producing millet health mixes, chapathi mix, dosai mix, adai mix, puttu mix, millet poha, traditional rice varieties, dehydrated food powders, moringa-based products, papads, herbal mixes, and pickles. With an initial investment of just Rs. 5,000, she established her enterprise under the brand name Giri Traditional Shop, securing FSSAI Certification (No. 22424103000090). Supported with destoner, dehuller, and pulveriser machines under the ICAR–IIMR SCSP scheme, her production capacity increased significantly from 20 kg to nearly 300 kg of millet-based products per month. Scientific preservation methods improved product quality and shelf life, strengthening consumer trust and repeat sales. Today, her organic outlet located on the Mathur Highway (Thiruvannamalai NH, Krishnagiri) serves as a recognized center for organic millet products in Tamil Nadu. Through direct marketing and diversified product development, her income has grown remarkably to approximately Rs. 55,000–75,000 per month during 2025–26. Her website (www.giritraditional.com) and direct customer engagement strategies further enhanced business visibility and market reach. Beyond income growth, the enterprise has generated sustainable livelihood opportunities for ten associated women and inspired more than 200 rural women to explore millet-based small-scale business models. Mrs. Girija now serves as a Master Trainer, guiding farmers, FPOs, line departments, and institutions including RRS Paiyur, thereby multiplying the impact of millet value addition training across the district. Her achievements have been recognized by the Krishnagiri District Administration during the 29th Mango Exhibition (Organic Women FPO stall), as well as by institutions such as the Asia International Cultural Organization and the Indian Red Cross Society. With continued mentorship from KVK, she has approached NABARD to establish a dedicated millet marketing hub in Krishnagiri town, aiming to expand women-led agro-enterprises further. This success story clearly demonstrates that women empowerment through millet enterprise development is not merely about income generation—it is about building confidence, leadership, technical competency, and long-term economic resilience. The convergence of scientific training, institutional support, processing infrastructure, and market linkage has created a replicable model for rural women entrepreneurship in millet value addition. Krishnagiri’s experience stands as a scalable and sustainable model for strengthening millet-based livelihoods, promoting organic food enterprises, and transforming rural women into successful agripreneurs across India

Paddy is the predominant crop cultivated in almost all the district in Tamil Nadu. However, due to recurring drought, irregular rainfall and groundwater depletion, farmers are facing production challenges. In this context, millets such as ragi, cumbu (pearl millet), thinai, samai, varagu, and kuthiraivali are emerging as climate-resilient alternatives. While millet cultivation is increasing, the real opportunity lies in value addition, processing, and branding. Why Needs Value Addition in Millet 1. Suitable for Dryland Conditions – millets: a. Require less water b. Tolerate high temperatures c. Perform well under low-input conditions 2. Enhancing Farmer Income: Selling raw millets provides limited income. But when processed into value-added products, returns increase significantly. Examples of millet value-added products: Processing increases shelf life and market value, helping farmers earn better profits. 3. Women SHG Entrepreneurship Opportunity: Women Self-Help Groups with proper training and support from KVK and line departments: This strengthens rural livelihoods and promotes women empowerment. 4.         Addressing Nutritional Challenges- Millets are rich in: Promoting millet-based foods improves household nutrition in rural communities. 5.         Expanding Market Potential: Urban consumers in Tamil Nadu are increasingly shifting toward healthy foods. Millet products  can be marketed through: a. Local retail outlets b. Organic stores c. Online platforms d. Farmer Producer Organizations (FPOs) With proper branding and packaging, district-level products can compete in wider markets. Role of KVK in Promoting Millet Enterprises – KVK can contribute by: Way forward: Millet value-added products offer a sustainable solution for improving farmer income, empowering women and promoting climate-resilient farming. With coordinated efforts from KVK, SHGs, FPOs and government agencies, millets can become a strong economic drive for Tamil Nadu.

In the coconut-growing landscapes of Krishnagiri district, Tamil Nadu, where nearly 15,000 hectares are under coconut cultivation, farmers have long struggled with a critical challenge — the shortage of skilled coconut climbers. Traditional climbing methods were risky, physically demanding, and time-consuming. At the same time, wages were rising and many rural youth were unaware that coconut climbing, when combined with modern technology and proper training, could become a profitable and respectable enterprise.This was the situation when Mr. Ramasamy from Thanampatti village began his journey — a journey that would not only transform his own life but also inspire hundreds of rural youth Life Before the Turning Point In the heart of Thanampatti village, Mr. Ramasamy depended on his 5-acre farm, along with two cows and about 15 goats and sheep, to support his family. However, agriculture alone did not provide assured income. Like many others, he struggled with uncertainty and financial instability.To supplement his earnings, he used to climb coconut trees manually. With great effort and risk, he climbed 20 to 30 trees per day and earned only ₹300 to ₹450. The work was exhausting, hazardous, and the income was barely sufficient to meet his family’s needs.He knew he needed a better opportunity — but he did not know where to find it KVK Intervention: A Life-Changing Opportunity In 2012, Mr. Ramasamy approached ICAR – Krishi Vigyan Kendra (KVK), Krishnagiri, seeking guidance. Recognizing the growing demand for skilled coconut climbers and the potential for rural entrepreneurship, KVK, in collaboration with the Coconut Development Board (CDB), Regional Office, Chennai, organized specialized skill training programs on the use of coconut tree climbing machines. KVK Conducted 20 batches of residential and non-residential trainings covering 400 rural youthdeveloped 20 Master Trainers.Provided vocational training to 60 SC youth under the SCSP scheme.Supplied climbing machines and insurance support to trainees.These interventions aimed not just to train climbers, but to create entrepreneurs.Mr. Ramasamy enrolled in a six-day residential training program at KVK — a decision that would redefine his future. Transformation Through Skill and Technology After completing the training and receiving a coconut tree climbing machine, Mr. Ramasamy’s productivity and income increased dramatically. Instead of climbing 20–30 trees manually, he could now climb up to 50 trees safely and efficiently.His daily earnings increased to: ₹1,000 per day locally ₹1,500 to ₹2,000 per day in outstation work His average annual income reached around ₹2,00,000. He also started working in other districts and states, including Mandya and Mysore in Karnataka, where he worked for 15–20 days per month and earned up to ₹30,000 per month. For the first time in his life, he experienced financial stability and dignity in his profession. From Trainee to Master Trainer Mr. Ramasamy’s success did not stop with personal progress. With his dedication and expertise, he became a Master Trainer under KVK.He trained more than 180 youth in various KVKs, including: Tirunelveli Tiruvannamalai Ariyalur He not only trained them but also helped them secure climbing machines and guided them to start their own businesses. He created employment opportunities for many rural youth, often taking them along for climbing work and sharing his income with them. His journey became a source of hope and empowerment for others Impact of KVK Skill Training Programs The coconut climber training program of KVK, Krishnagiri, created a remarkable impact in the district: This intervention not only solved the labour shortage but also created sustainable rural livelihoods. A Beacon of Hope for Rural Youth Today, Mr. Ramasamy earns ₹1,500 to ₹2,000 per day and lives with dignity and confidence. What once was a struggle has now become a successful enterprise.Speaking about his journey, Mr. Ramasamy expresses heartfelt gratitude to KVK, Krishnagiri and the Coconut Development Board: “The training completely changed my life. I moved from uncertainty to stability. Today, I am not only supporting my family but also helping many rural youth build their future.” Climbing Towards a Better Future Mr. Ramasamy’s story is a powerful example of how skill training, technology, and institutional support can transform lives. From an uncertain farmer struggling for income to a successful entrepreneur and Master Trainer, his journey truly represents “Climbing Towards Success.” His story continues to inspire hundreds of rural youth, proving that with the right opportunity, guidance, and determination, even the tallest challenges can be climbed.